Guided
Build
A website build with clarity, coaching, and momentum.
If you’re ready for a professional website but feel stuck, unsure, or overwhelmed by decisions — this service is for you. The Guided Build blends design expertise with personalised 1:1 coaching. Together, we’ll shape your site step by step, with clear guidance and momentum to launch confidently.
EXPERT DESIGN
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WITH STRUCTURED SUPPORT
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EXPERT DESIGN · WITH STRUCTURED SUPPORT ·
The Guided Build is ideal for new and growing business owners who want expert design with structured support.
You get a professionally built Squarespace website, clear direction at every stage, and personalised coaching to unlock stuck areas — and you gain confidence, momentum, and a website that truly reflects your work before you launch it into the world.
Building a website can feel vulnerable. My role is to hold your vision with care, guide the process gently, and give you a digital home that feels like you.
GUIDED BUILD
This package includes:
✓ 1:1 Coaching Call — to dig into where you’re stuck, listen deeply, and guide you forward with prompts and clarity.
Before we begin, I’ll need:
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This includes your logo, colour palette, brand guide, moodboard and any other design elements you’ve received from your designers. If you’d like to add branding to your package, I partner with a graphic designer who provides these services, and I manage the process along with you. Let me know if this is what you need.
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These are all the words on your website from all the pages like your home and about pages, to your contact details, any blog posts, headings and quotes. If you’ve written this yourself I am happy to do a quick run through for flow, grammar and spelling. If you would prefer to work with a professional copywriter I can recommend some trusted options to you. Make sure to leave enough time to complete your copy before we get going on the site build.
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These are all the photos and graphic elements that will appear on your website, from banners, to profile pictures, and any other visual elements like graphs and charts. If you’ve had your own brand photos done these are what you’ll send. If you prefer to use stock photography, I can recommend some guidelines on how to prepare the right kinds of images.
From $1250
Key Audit Areas
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01. Strategy
Your website isn’t just a collection of pages — it’s a tool for your bigger goals. I’ll look at how well your site supports your business vision, attracts the right people, and guides visitors toward the actions you most want them to take. This is about making sure your website is working with you, not just looking good on the surface.
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02. Design
Your website’s design is the first impression visitors get of your brand, and it sets the tone for trust, professionalism, and personality. I’ll review your layout, colours, fonts, imagery, and overall visual style to see what’s working well and what could be improved for a more cohesive, polished look.
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03. Navigation
Clear, intuitive navigation makes it easy for visitors to find what they need — and keeps them on your site longer. I’ll go through your menus, page structure, and links to check for clarity, simplicity, and flow, highlighting any areas that feel confusing or cluttered.
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04. Usability
A website should be effortless to use across devices and screen sizes. I’ll test your site on desktop and mobile, looking for issues like slow load times, awkward layouts, or unnecessary clicks, and give you practical suggestions to improve accessibility and ease of use.
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05. Content
The words and images on your site shape how your audience understands your value and offerings. I’ll review your headlines, calls to action, and key messaging to ensure they’re clear, engaging, and aligned with your goals — and point out any gaps or missed opportunities.
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06. On-site SEO
Your website needs to be discoverable, so let’s assess the health of your Search Engine Optimisation. I’ll check the fundamentals that matter most for Squarespace sites and provide a clear, simple checklist so you can improve your site’s visibility.
A Real Life Example
30 MINUTE LOOM VIDEO
In this Loom recording, I chat to author and coach, Aleks, about the changes I recommend for her site. Hit play on the graphic to have a closer look.
PDF ACTION PLAN
The personalised PDF comes with practical, actionable steps you can take right away to improve your website’s design, flow, and user experience.
The Website Audit Process
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Make your payment, and fill in a detailed questionnaire which will inform my audit session with you.
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Now onto the audit, where I’ll have an in-depth look at your site covering strategy, design, navigation, usability, content, and on-site SEO as the main pillars.
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Next I’ll send you your personalised Loom video, along with a handy PDF list of action steps you can take to improve your online presence.
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Confidently update your site! Now is the time to book out a chunk of time in your calendar, and focus on implementing the suggested changes.
FAQs
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No, this is insight and guidance only. You’ll receive a video and PDF with action steps you can take. If you’d like me to implement the changes, you’re welcome to book a project with me.
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You can either book a one-hour live session (separately) or apply your audit fee towards a website package.
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Of course! Web design principles work across a range of different web builder platforms.
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Audits are delivered within 5–7 working days after I’ve received your information and site access.
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As part of the booking process, you’ll complete an intake form to help me understand your goals, challenges, and priorities. That’s all the preparation you need.
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Squarespace differentiates between two types of SEO: ongoing or high-level SEO, and on-site or basic SEO. As part of this audit, I will make suggestions to improve your on-site SEO.
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Many clients start with an audit before diving into a redesign. The good thing is you’ll already have a roadmap, which makes the next step smoother and more focused.
More to ask? Pop me an email.
Kind words from my clients
USD200
Website Audit Includes
✓ A pre-audit questionnaire so I can understand your website, goals, and context.
✓ A one hour website audit looking at six key areas: strategy, design, navigation, usability, content, and on-site SEO.
✓ A personalised Loom video (up to 30 minutes) walking you through my findings, with clear, practical suggestions you can act on right away
✓ A simple action plan in PDF format that highlights the most important updates to focus on, so you can move forward with confidence and clarity.
✓ Delivery within 7 business days
On payment, you’ll receive your questionnaire within 48 business hours. Your audit video and action plan will be delivered to you within 7 business days from receiving your completed questionnaire.
I’m Claire — your Squarespace expert
I’m Claire, the designer behind Backyard Creative, a Squarespace Verified Expert, 99Designs Top Level designer and long time Squarespace enthusiast. I specialise in creating thoughtful, functional websites for small businesses and creatives, with a focus on clarity, ease, and beauty.
Clients often tell me I bring a calm, collaborative presence to the process—someone who listens closely, explains things simply, and makes what can feel overwhelming much more manageable. My background combines design expertise with a strategic eye, so you’ll not only see what needs improving but also understand why it matters for your goals.