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Backyard Creative · Squarespace Web Design
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Backyard Creative is run by me, Claire, from sunny South Africa and its where I build beautiful Squarespace websites for creatives, coaches and causes. I also write about Squarespace, creativity, and the human side of design on my blog.

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Squarespace Circle Day 2026 is nearly upon us! This has truly been a highlight the last two years I have attended, and I've learned so much from fellow creatives, designers, copywriters, digital strategists and people building beautiful online spaces
While we stood in the middle of a room stacked with second hand books and both felt a little overwhelmed by the sheer volume of items to look at, Carmen said: "Trust your eye."

In any secondhand store, you can go shelf by shelf, row by row
Yesterday, on a hand-off call, my client asked me a simple question:
"Can I leave you a review on Google My Business?"

Yes. Of course. Also... I'd forgotten I had one.

I set it up ages ago and then never looked at it again. A free, search
I've been sitting with a quote from author, therapist and coach, Eric Maisel. He talks about how many creatives, myself included, agonise over marketing. We resist it, we avoid it, sometimes we outright hate it.

But he says "marketing is becomi
I attended a workshop last night with one of the OG Squarespace gurus (Paige Brunton), and she said something that really stood out to me when it comes to marketing and my marketing explorations.

She said given the option of using a marketing tool t
In an effort to resume some basic marketing I've let slide over the past few years (you can read more about that in my preceding posts), I've been looking through my website again and today something really jumped out at me:

I've made it unnecessari
Not a single marketing-related thought today! Instead I've spent a good portion of the day wandering through the open studios of the @barefootartsmeander in Kenton/Bushmans drinking in the creative goodness on offer from oils, and pastels, ceramics a
Squarespace Marketplace Expert 2025
Squarespace Circle Gold Partner Badge for 2025
99designs Top Level Designer Badge

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Backyard Creative logo featuring text next to a stylized sunset over rolling hills, in a design style common to Squarespace.