Website Audit

Not sure if your website is really working for you? A Website Audit gives you a fresh, professional perspective—clear, kind, and practical—so you can see what’s working, what’s not, and where to focus next, without committing to a full project.

Delivered as a Loom video + PDF report, you’ll walk away with clarity, confidence, and a roadmap of simple, high-impact improvements that help your site support your goals.

TEST THE WATERS

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TEST THE WATERS ·

What’s a Website Audit?

Ideal for testing the waters before launching or redesigning, getting a professional eye on your site, and gaining confidence and clarity before taking the next step.

  • ✓ A review of your current Squarespace site across five key areas

    ✓ A 30 minute Loom video walkthrough highlighting strengths, weaknesses, and opportunities

    ✓ A PDF summary with clear action steps

    ✓ The option to credit the fee towards a future website package if you upgrade

  • ✓ DIY website owners – you pulled your site together yourself and now you’re ready for a professional eye to fine-tune it

    ✓ Business owners in a new season — your site hasn’t had a proper refresh in a year or more

    ✓ People craving clarity – you sense something about your site isn’t working but can’t put your finger on it

    ✓ Anyone planning updates – If you’re about to spend time or money making changes, an audit shows you where those updates will have the biggest impact

  • ✓ You’re looking for a full website build/redesign right now (this audit is a first step, not the whole journey)

    ✓ You don’t have any content, offerings, or services to showcase yet

    ✓ You want me to implement the changes for you (the audit gives you a roadmap, but doesn’t include hands-on design work)

    ✓ You’re looking for branding, copywriting, or SEO done-for-you

Key Audit Areas

  • Camping chair with a small folding table on a grassy field

    01 · Design

    Your website’s design is the first impression visitors get of your brand, and it sets the tone for trust, professionalism, and personality. I’ll review your layout, colours, fonts, imagery, and overall visual style to see what’s working well and what could be improved for a more cohesive, polished look.

  • A teal-colored hand showing the palm side.

    02 · Navigation

    Clear, intuitive navigation makes it easy for visitors to find what they need — and keeps them on your site longer. I’ll go through your menus, page structure, and links to check for clarity, simplicity, and flow, highlighting any areas that feel confusing or cluttered.

  • Orange circle

    03 · Usability

    A website should be effortless to use across devices and screen sizes. I’ll test your site on desktop and mobile, looking for issues like slow load times, awkward layouts, or unnecessary clicks, and give you practical suggestions to improve accessibility and ease of use.

  • A directional signpost with arrows pointing in four directions.

    04 · Content

    The words and images on your site shape how your audience understands your value and offerings. I’ll review your headlines, calls to action, and key messaging to ensure they’re clear, engaging, and aligned with your goals — and point out any gaps or missed opportunities.

30 MINUTE LOOM VIDEO

Hit play on the graphic to see an example audit in progress.

PDF ACTION PLAN

Personalised PDF with actionable next steps.

The Website Audit Process

  • Smiling young woman with glasses and hoop earrings in an indoor setting.

    01.

    Make your payment, and then I’ll send you through a questionnaire which will inform my audit session with you.

  • A man with dark curly hair, glasses, and a beard wearing a black sweater, sitting indoors with a neutral background and some greenery in the distance.

    02.

    Now onto the audit, where I’ll have an in-depth look at your site covering design, navigation, usability, and content as the main pillars.

  • A woman with shoulder-length black hair and a wide smile standing among green plants in a greenhouse or botanical garden.

    03.

    Next I’ll send you your personalised Loom video, along with a handy PDF list of action steps you can take to improve your online presence.

  • A young woman with curly hair, wearing glasses and hoop earrings, smiling in a well-lit indoor space.

    04.

    Confidently update your site. Now is the time to book out a chunk of time in your calendar, and focus on implementing the suggested changes.

FAQs

  • No, this is insight and guidance only. You’ll receive a video and PDF with action steps you can take. If you’d like me to implement the changes, you’re welcome to book a project with me.

  • You can either book a one-hour live session (separately) or apply your audit fee towards a website package.

  • No, this is specifically for Squarespace.

  • Audits are delivered within 5–7 working days after I’ve received your information and site access.

  • Not much! Once you book, I’ll send a short intake form to understand your goals, challenges, and priorities. Then I’ll take it from there.

  • SEO is one part of the bigger picture. While I’ll touch on content clarity and structure (which support SEO), this isn’t a deep SEO audit. Instead, it’s about creating a strong, user-friendly foundation for your site.

  • Many clients start with an audit before diving into a redesign. You’ll already have a roadmap, which makes the next step smoother and more focused.

More to ask? Pop me an email.

Price · US$200

Website Audit Includes

✓ A short pre-audit questionnaire so I can understand your website, goals, and context

✓ A one hour website audit looking at four areas: design, navigation, usability, and content

✓ A personalised Loom video (up to 30 minutes) walking you through my findings, with clear, practical suggestions you can act on right away

✓ A simple action plan in PDF format that highlights the most important updates to focus on, so you can move forward with confidence and clarity.

✓ Delivery within 7 business days

On payment, you’ll receive your questionnaire within 48 business hours. Your audit video and action plan will be delivered to you within 7 business days from receiving your completed questionnaire.

Kind words from my clients

☆☆☆☆☆

“Claire understood the new emphasis of our business, and really captured that visually. I love the new site and am now proud to send clients our link.”

—  Jess Gordon, The Gables Sandton

☆☆☆☆☆

“You have done an incredible job. You’ve captured the essence of our school so beautifully. It has been amazing watching this whole process unfold as you worked your magic to showcase our precious school to the world.”

— Sheryl Mulder, Cornerstone Learning Centre

☆☆☆☆☆

“Thank you Claire for such a beautiful platform for me to share with my clients and grow my brand — I love it. Your professional approach and attention to detail made this process so enjoyable.”

— Casey Polson, HomeBox Co.

Previous website builds

Screenshot of a photography website homepage featuring a header with navigation, a main section with a welcoming message, a portfolio of photography categories including real estate, weddings, and travel, and a personal introduction with a photo of t
A computer screen displaying a website for Trade Mark Soap Co., featuring images of soap, lavender, and a woman washing hands.
Screenshot of a website homepage for Bradlee Roffers, featuring a header with navigation links and social media icons, a main section with a photo of a woman and outdoor scenery, a section about Bradlee with a smaller photo, and a footer with images
Screenshot of a therapy or counseling website homepage featuring a woman smiling, with sections about Julie, therapy services, and a photo of coffee cups at a table.
Screenshot of a veterinary clinic website for unusual and exotic pet care, featuring pet images including a guinea pig, a chameleon, and a rabbit.
Screenshot of a website displayed on a laptop screen, showcasing a creative entertainment and architecture company with sections for featured projects, images of entertainment events, and project locations.
Instagram post displaying a website advertisement for a flower shop, featuring seasonal blooms, bestsellers, and subscription options.
An informational webpage with colorful sections discussing advocacy for young adults with cancer, illustrated with simple line drawings of a dancer, a person sitting with a dog, and a person lying on the ground reading.
Claire Brear, Squarespace designer behind Backyard Creative standing on a wooden pathway in a lush tropical garden, holding a camera and smiling.
A narrow dirt alleyway between two buildings with a hose pipe on the wall, some bushes with red flowers, and a view of open fields and hills in the background.

I’m Claire — your Squarespace expert

I’m Claire, the designer behind Backyard Creative, a Squarespace Verified Expert, 99Designs Top Level designer and long time Squarespace enthusiast. I specialise in creating thoughtful, functional websites for small businesses and creatives, with a focus on clarity, ease, and beauty.

Clients often tell me I bring a calm, collaborative presence to the process—someone who listens closely, explains things simply, and makes what can feel overwhelming much more manageable. My background combines design expertise with a strategic eye, so you’ll not only see what needs improving but also understand why it matters for your goals.

Ready to get unstuck?