Website Audit
Not sure if your website is really working for you? A Website Audit gives you a fresh, professional perspective—clear, kind, and practical—so you can see what’s working, what’s not, and where to focus next, without committing to a full project.
Delivered as a Loom video + PDF report, you’ll walk away with clarity, confidence, and a roadmap of simple, high-impact improvements that help your site support your goals.
CLARITY STARTS HERE
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CLARITY STARTS HERE
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CLARITY STARTS HERE
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CLARITY STARTS HERE · CLARITY STARTS HERE · CLARITY STARTS HERE ·
A Website Audit is ideal for testing the waters before launching or redesigning. You get a professional eye on your site, and gain confidence and clarity before taking the next step.
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✓ A review of your current Squarespace site across six key areas
✓ A 30 minute Loom video walkthrough highlighting strengths, weaknesses, and opportunities
✓ A PDF summary with clear action steps
✓ The option to credit the fee towards a future website package if you upgrade
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✓ DIY website owners — you pulled your site together yourself and now you’re ready for a professional eye to fine-tune it
✓ Business owners in a new season — your site hasn’t had a proper refresh in a year or more
✓ People craving clarity — you sense something about your site isn’t working but can’t put your finger on it
✓ Anyone planning updates — If you’re about to spend time or money making changes, an audit shows you where those updates will have the biggest impact
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✓ You’re looking for a full website build/redesign right now (this audit is a first step, not the whole journey)
✓ You don’t have any content, offerings, or services to showcase yet
✓ You want me to implement the changes for you (the audit gives you a roadmap, but doesn’t include hands-on design work)
✓ You’re looking for branding, copywriting, or SEO done-for-you
Key Audit Areas
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01. Strategy
Your website isn’t just a collection of pages — it’s a tool for your bigger goals. I’ll look at how well your site supports your business vision, attracts the right people, and guides visitors toward the actions you most want them to take. This is about making sure your website is working with you, not just looking good on the surface.
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![Camping chair with a small folding table on a grassy field]()
02. Design
Your website’s design is the first impression visitors get of your brand, and it sets the tone for trust, professionalism, and personality. I’ll review your layout, colours, fonts, imagery, and overall visual style to see what’s working well and what could be improved for a more cohesive, polished look.
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![A teal-colored hand showing the palm side.]()
03. Navigation
Clear, intuitive navigation makes it easy for visitors to find what they need — and keeps them on your site longer. I’ll go through your menus, page structure, and links to check for clarity, simplicity, and flow, highlighting any areas that feel confusing or cluttered.
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04. Usability
A website should be effortless to use across devices and screen sizes. I’ll test your site on desktop and mobile, looking for issues like slow load times, awkward layouts, or unnecessary clicks, and give you practical suggestions to improve accessibility and ease of use.
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![A directional signpost with arrows pointing in four directions.]()
05. Content
The words and images on your site shape how your audience understands your value and offerings. I’ll review your headlines, calls to action, and key messaging to ensure they’re clear, engaging, and aligned with your goals — and point out any gaps or missed opportunities.
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06. On-site SEO
Your website needs to be discoverable, so let’s assess the health of your Search Engine Optimisation. I’ll check the fundamentals that matter most for Squarespace sites and provide a clear, simple checklist so you can improve your site’s visibility.
A Real Life Example
30 MINUTE LOOM VIDEO
In this Loom recording, I chat to author and coach, Aleks, about the changes I recommend for her site. Hit play on the graphic to have a closer look.
PDF ACTION PLAN
The personalised PDF comes with practical, actionable steps you can take right away to improve your website’s design, flow, and user experience.
The Website Audit Process
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Make your payment, and fill in a detailed questionnaire which will inform my audit session with you.
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Now onto the audit, where I’ll have an in-depth look at your site covering strategy, design, navigation, usability, content, and on-site SEO as the main pillars.
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Next I’ll send you your personalised Loom video, along with a handy PDF list of action steps you can take to improve your online presence.
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Confidently update your site! Now is the time to book out a chunk of time in your calendar, and focus on implementing the suggested changes.
FAQs
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No, this is insight and guidance only. You’ll receive a video and PDF with action steps you can take. If you’d like me to implement the changes, you’re welcome to book a project with me.
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You can either book a one-hour live session (separately) or apply your audit fee towards a website package.
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Of course! Web design principles work across a range of different web builder platforms.
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Audits are delivered within 5–7 working days after I’ve received your information and site access.
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As part of the booking process, you’ll complete an intake form to help me understand your goals, challenges, and priorities. That’s all the preparation you need.
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Squarespace differentiates between two types of SEO: ongoing or high-level SEO, and on-site or basic SEO. As part of this audit, I will make suggestions to improve your on-site SEO.
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Many clients start with an audit before diving into a redesign. The good thing is you’ll already have a roadmap, which makes the next step smoother and more focused.
More to ask? Pop me an email.
Kind words from my clients
USD200
Website Audit Includes
✓ A pre-audit questionnaire so I can understand your website, goals, and context.
✓ A one hour website audit looking at six key areas: strategy, design, navigation, usability, content, and on-site SEO.
✓ A personalised Loom video (up to 30 minutes) walking you through my findings, with clear, practical suggestions you can act on right away
✓ A simple action plan in PDF format that highlights the most important updates to focus on, so you can move forward with confidence and clarity.
✓ Delivery within 7 business days
On payment, you’ll receive your questionnaire within 48 business hours. Your audit video and action plan will be delivered to you within 7 business days from receiving your completed questionnaire.
I’m Claire — your Squarespace expert
I’m Claire, the designer behind Backyard Creative, a Squarespace Verified Expert, 99Designs Top Level designer and long time Squarespace enthusiast. I specialise in creating thoughtful, functional websites for small businesses and creatives, with a focus on clarity, ease, and beauty.
Clients often tell me I bring a calm, collaborative presence to the process—someone who listens closely, explains things simply, and makes what can feel overwhelming much more manageable. My background combines design expertise with a strategic eye, so you’ll not only see what needs improving but also understand why it matters for your goals.