CREATIVE
Boundless Vision
Site migration and redesign for a New Zealand based photography and videography agency.
THE BRIEF
Boundless Vision is a media production based in New Zealand, specialising in commercial, architectural, and real estate photography. They were in the midst of a full rebrand and needed a website that truly reflected their premium visual style, clarity of purpose, and creative direction. Their old WordPress site had become cumbersome to manage and out of sync with their evolving brand. The goal was to simplify, refine, and relaunch on a user-friendly platform that could grow with them.
PROJECT ELEMENTS
✓ Full redesign and platform migration from WordPress to Squarespace
✓ Alignment with new brand identity and moodboard
✓ Simplified navigation and information architecture
✓ Layout and gallery design for commercial, architectural, and real estate photography
✓ Integration of custom fonts, premium plugins, and light coding enhancements
✓ Collaboration with copywriter and brand designer to ensure visual and verbal cohesion
✓ On-site SEO and custom video training for team handover
APPROACH
The project unfolded as a close creative partnership — bridging Boundless Vision’s rebrand, their photographer’s eye for composition, and my focus on structure and flow. We leaned into simplicity: a minimal, image-led design with symmetry and clarity at its core. Each section was carefully considered to let the photography breathe, using width, spacing, and restrained typography to create quiet confidence. Behind the scenes, I built a flexible Squarespace system that would empower their team to manage updates independently, without losing polish or precision.
Website maintained by the client.
