COACH
Bradlee Roffers
Adventure-filled Squarespace site for a retreat designer, built fast with flow, clarity, and warmth.
THE BRIEF
Bradlee is a world-travelling retreat designer and outdoor adventure curator on a mission to inspire people to live with more adventure, connection, and presence. She had her content nearly ready but needed a clean, cohesive Squarespace site to bring it all together — quickly. With a one-week turnaround, she was looking for someone to handle the layout, flow, and polish so she could focus on her upcoming retreats.
PROJECT ELEMENTS
✓ Squarespace custom layout design and build
✓ 5 main pages + blog setup
✓ Integration of existing branding and imagery
✓ Social media + newsletter templates
✓ Light copy refinement and formatting
✓ Training handover for future edits
APPROACH
Bradlee came in with a clear vision and strong content — my role was to translate that into a seamless, intuitive layout that balanced warmth, professionalism, and wanderlust. We worked closely over Zoom and email to refine tone and flow, ensuring her story and offerings felt grounded yet aspirational. Quick communication and efficient collaboration kept the project moving smoothly within the tight deadline.
Website maintained by the client.
