CREATIVE
Aleks Slipjevic
Full website refresh for a meditation and life coach, blending calm, clarity, and warmth.
THE BRIEF
Aleksandra, founder of Soulful Care for Wholesome Living, is a meditation and journaling teacher expanding her work into life coaching. Her existing Squarespace site was rich in content but needed a visual and structural refresh to align with her evolving brand—one that feels soulful, serene, and easy to navigate. The goal: a cohesive redesign that integrates a new Life Coaching offering while making the site more user-friendly and aligned with her voice.
PROJECT ELEMENTS
✓ Full Squarespace site redesign and style refresh
✓ New Life Coaching page
✓ Home page redesign with improved flow and clarity
✓ Integration of Substack as her main writing hub
✓ Announcement bar with dynamic updates for current courses
✓ Custom CSS, multiple third party plugins
✓ Updated navigation, mobile design, and SEO
✓ Instructional video tutorials for ongoing management
APPROACH
I began with a full audit of the existing site—assessing layout, content hierarchy, and visual tone. Together, we worked to reimagine the site as a calm, nurturing space that mirrors her teaching style. Design updates focused on light, whitespace, and intuitive navigation, while ensuring each page felt cohesive and emotionally resonant. Collaboration was easy and thoughtful, with shared docs, videos, and check-ins allowing the design to evolve naturally alongside Aleks’s new offerings.
Website maintained by the client.
