COACH
Julie Frumin
Modern Squarespace redesign for a therapist and speaker expanding into public speaking and writing.
THE BRIEF
Julie Frumin is a licensed marriage and family therapist who has spent years running a private practice in California. As her career expanded into public speaking and authorship, her existing website no longer reflected her evolving identity. She wanted a sleek, contemporary site that unified her therapy work with her growing speaking career, while honouring her grounded, human-centred approach.
PROJECT ELEMENTS
✓ Squarespace 7.0 to 7.1 migration and full redesign
✓ Unified website for therapy, speaking, and writing
✓ Custom Speaking page featuring partner logos
✓ Testimonial CSS integration and premium slider
✓ Brand-aligned image sourcing
✓ Colour palette, typography, and style guide creation
✓ Blog setup for future author content and recommendations
✓ Custom instructional videos for content management
✓ SEO and launch support
APPROACH
Julie wanted the site to feel modern yet deeply personal—reflecting her warmth, humour, and insight. We collaborated through detailed video feedback, visual direction boards, and ongoing iteration to find a visual tone that conveyed calm professionalism without losing authenticity. The design emphasises clarity, whitespace, and a conversational tone, mirroring Julie’s work as both therapist and speaker. Every decision—from typography to imagery—was made to help her message of slowing down, reconnecting, and finding joy come through clearly.
Website maintained by the client.
