COACH
Nerine Jones
Created over seven years ago with Squarespace 7.0, this design continues to attract new clients who cite its elegance and clarity as standout features — proof that timeless design outlives trends.
THE BRIEF
Nerine was relaunching her personal styling business after several international relocations. She wanted a fresh, professional identity under her own name to reflect a new phase of her career and lifestyle in Amsterdam. Her tone was aspirational yet approachable; she wanted the brand to express confidence, elegance, and personal connection, without corporate stiffness.
PROJECT ELEMENTS
✓ Website Design and Build on Squarespace 7.0
✓ Integration of new branding
✓ Custom content guidance (copy prompts)
✓ Mailchimp setup and email integration, including an opt-in lead magnet
✓ Social media setup and visual consistency for Instagram and Facebook.
✓ Landing page and domain setup
✓ Personalised video tutorials
✓ On-site SEO
APPROACH
Collaborative and strategic — translating her brand foundations into a cohesive online identity, with clear structure, calm guidance, and timeless visual simplicity. Essentially, this was a mentorship-style build where Nerine trusted my technical fluency and process structure while being deeply involved in the creative and strategic side.
Website maintained by the client.
