COACH
MADU Dermatology
Elegant Squarespace site for a global health strategist highlighting her specialisation in skin of colour and management of textured hair.
THE BRIEF
Dr Pamela Madu wanted a modern, polished online presence for her dermatology practice — one that conveyed professionalism and warmth while appealing to both men and women. The site needed to introduce her services, integrate a blog, and reflect her new branding in a clean, minimal, and confident way.
PROJECT ELEMENTS
✓ Custom Squarespace design and build
✓ Brand and colour integration from external designer
✓ Iconography and plugin integration
✓ Blog and CMS setup
✓ Video tutorials for content updates and long-term site management
✓ Premium CSS Plugins
✓ Responsive adjustments for mobile experience
✓ On-Site SEO
APPROACH
Our process was collaborative and design-led from the start. Pamela came with a clear sense of tone — refined, trustworthy, and approachable — but needed guidance refining the visual direction. We built on her Pinterest mood boards, aligned colour palettes with Bianca Bouverie’s new logo design, and experimented with typography and iconography to create a distinctive yet understated brand feel.
I provided design walkthroughs and video tutorials throughout the process, helping Pamela feel confident updating her own content and imagery as the site evolved. Despite working across time zones, our workflow was smooth and conversational, balancing creative input with clear structure.
Website maintained by the client.
