TRAVEL
To Africa
A polished, mobile-first website for an Australian safari agency connecting travellers to Southern Africa.
THE BRIEF
Stuart and Sarah were launching To Africa, a new boutique travel agency offering custom safaris throughout Southern Africa. They came to me with a basic Squarespace site that needed refinement — a more professional, cohesive design that reflected their local expertise and encouraged visitors to get in touch, rather than browse passively.
The project goals were clarity, simplicity, and visual polish — balancing the warm, adventurous energy of African travel with the trust and professionalism needed to appeal to Australian clients.
PROJECT ELEMENTS
✓ Squarespace website redesign and build
✓ Custom layout and navigation structure
✓ Donation/contact integration
✓ Instagram feed and icon integration
✓ Partner logo carousel and collapsible destination content
✓ Custom video walkthroughs and tutorials for client handover
✓ SEO setup and browser icon design
APPROACH
This collaboration was friendly and focused — Stuart and Sarah had a clear sense of tone and message but needed guidance on translating that into a cohesive digital experience. We worked asynchronously across time zones, using videos and messages for clarity and speed.
The design process centred on subtle sophistication — clean layouts, rich safari imagery, and a neutral palette with deep green accents drawn from their branding. I also helped them refine content structure, shorten sections for better flow, and integrate consistent visual elements between the website and Instagram.
Website maintained by the client.
