COACH

Jack Villiers

Clean, image-led Squarespace redesign for a leadership coach balancing simplicity, energy, and impact.

THE BRIEF

Jack, a leadership coach and public speaker based between Ibiza and London, approached me to refresh his Squarespace website. He wanted to simplify the overall design, refine the colour palette, and create a layout that felt confident yet understated — allowing his dynamic photography to take centre stage. The goal was to achieve a professional yet human feel, modernise the brand aesthetic, and build something easy to update as his work evolves.

PROJECT ELEMENTS

✓ Full Squarespace redesign with simplified structure and refreshed visual direction
✓ Streamlined navigation for clarity and flow
✓ Integration of high-impact photography and client logo bank
✓ Updated font and colour system for balance and personality
✓ Setup of additional pages (About, Coaching, Speaking, Workshops, Blog, Contact)
✓ Customised tutorial and post-launch flexibility for content updates

APPROACH

Our collaboration was creative and conversational from the start. Jack had a clear vision for a vibrant yet minimal site, and our process focused on balancing that clarity with his personality. We refined colour, layout, and typography until we arrived at a clean, white-based design with subtle orange accents and confident imagery.

With strong content and visuals already in place, my role was to bring structure and polish — translating his ideas into a cohesive digital presence. I kept the process light and adaptive, working quickly across time zones with clear updates and walkthroughs along the way.