CREATIVE
Grace Fogg Flowers
Elegant Squarespace site for a Sussex florist, blending simplicity and functionality.
THE BRIEF
Grace is a Sussex-based florist known for her seasonal, unpretentious style and focus on sourcing the best flowers over elaborate packaging. She needed a simple, elegant website to showcase her arrangements, offer bouquet subscriptions and gift cards, and reflect her evolving brand identity as Grace Fogg Flowers.
PROJECT ELEMENTS
✓ Squarespace website design and structure
✓ E-commerce setup for bouquets and subscriptions
✓ Blog (renamed Journal) for seasonal stories and updates
✓ Instagram integration and contact form setup
✓ Brand colour palette, font pairing, and visual direction
✓ Collaboration with graphic designer for logo refresh
✓ On-site SEO, mobile optimisation, custom video tutorials
APPROACH
Grace wanted a design that felt minimal and modern yet warm and feminine. We worked closely through Loom videos and feedback rounds to refine the site’s tone and structure, balancing clean editorial design with handcrafted charm. The process included image compression for faster load speeds, thoughtful typography adjustments, and guided video tutorials so Grace could confidently maintain and update her content over time.
Website maintained by the client.
